Timelapse by Alaina Mullin

INTROSPECTION

Introspection is a post-graduate showcase for MA Design for Art Direction at London College of Communication (LCC) in University of the Arts, London (UAL).

My goal for this showcase was to create an immersive experience that fosters introspection and exploration of the creative process. The showcase comprises carefully crafted installations that portray the MADAD Co-Hort’s artistic talents and provide a unique perspective on creativity.

Visitors engage with interactive exhibits and visual displays that challenge perceptions and inspire creativity. "Introspection" invites visitors to consider their creative process, inspires new ideas and encourages curiosity. The showcase is designed to stimulate visitors' imagination, challenge preconceptions, and foster a mindful approach to creativity.

Team Members

Faisal Ag - Project Coordinator

Alaina Mullin - Photography + Social Media

MA Design for Art Direction 21-22 Co-Hort

Jayoon Lee - Space Design

Sacha Jackman - Execution

Key Role

Being the course representative of MA Design for Art Direction 21-22, my role as project coordinator allowed me the opportunity to act as a liaison between the class and design team, ensuring the project is completed within the given timeline, budget, and according to the UAL's specifications.

By effectively coordinating the design team's efforts, managing resources, and communicating with the MADAD co-hort and course leaders, I ensured a successful outcome that utilized my interior design skills, ability to identify problems, delegating tasks, and coordinating with the appropriate technical staff to deliver a showcase up to UAL's reputable status.

Emilie Wall - Technical Coordinator

Piyush Patil - Video Coordinator

Key Responsibilities

- Planning and Organizing the showcase
- Managing risks and Ensuring Quality Control
- Managing the design team
- Solving problems on and off-site
- Creative Ideation
- Task Delegation

INTROSPECTION

INTROSPECTION

PROCESS

PROCESS

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TYSON: Art Direction for Cherry EP (2022)